The EditorialReview response group provides Amazon's editorial review of the product, if it exists, for each item in the response. Amazon's editorial review is typically labeled as the Product Description on Amazon detail pages.
Sample Response (REST)
<?xml version="1.0" encoding="UTF-8"?>
<ItemLookupResponse xmlns="http://webservices.amazon.com/AWSECommerceService/2007-01-17">
<OperationRequest>
<HTTPHeaders>
<Header Name="UserAgent" Value="Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1)"/>
</HTTPHeaders>
<RequestId>0KY242T8ZPKCPH7YNKQG</RequestId>
<Arguments>
<Argument Name="Service" Value="AWSECommerceService"/>
<Argument Name="AssociateTag" Value="[Your Associate ID Here]"/>
<Argument Name="AWSAccessKeyId" Value="[Your Access Key ID Here]"/>
<Argument Name="ItemId" Value="B00008OE6I"/>
<Argument Name="ResponseGroup" Value="EditorialReview"/>
<Argument Name="Operation" Value="ItemLookup"/>
</Arguments>
</OperationRequest>
<Items>
<Request>
<IsValid>True</IsValid>
</Request>
<Item>
<ASIN>B00008OE6I</ASIN>
<EditorialReviews>
<EditorialReview>
<Source>Amazon.com Review</Source>
<Content>Canon's PowerShot range of cameras has always been strong, and the PowerShot 400
continues that tradition. The 4 Megapixel Canon PowerShot S400 digital camera is capable of taking still images
at 2,272 x 1,704 pixels--enough for a good quality A4 print. Resolutions go down to 640 x 480 for images
you might only want to look at digitally. You can also capture video at 320 x 240 and 160 x 120 pixels.
<p> The camera is very small indeed--smaller than earlier PowerShot models, and is easily pocket sized.
There is what at first might seem a bewildering array of buttons around the casing, but in fact these provide
excellent one-button-press access to most of the most used features, such as the 3x optical zoom which goes
up to 11x when combined with digital zoom features, the macro mode, settings for the flash and self timer.
For more advanced features like changing the shutter speed, which it is great to be able to do on a digital camera;
you do need to delve into the LED a little further, though.
<p> Images are stored on CompactFlash card--the largest image can be a couple of MB in size so you'll
need to think big when it comes to CF card size with this camera. The battery is removable, and a spare to
carry in the pocket might be a good idea.
<p> Canon supplies a range of desktop software for
viewing, editing and making use of your digital images. As with previous PowerShot cameras, one of the
tools works with the Stitch Assist mode on the camera itself in the production of panorama shots.
Digital cameras get more advanced all the time, but we dare to say that the PowerShot S400 is probably
the best pocket sized digital camera we've seen. <I>--Sandra Vogel, Amazon.co.uk</I>
</Content>
</EditorialReview>
<EditorialReview>
<Source>Amazon.com Product Description</Source>
<Content>The newest Digital Elph in the Canon's PowerShot line, the compact S400--the successor
to the popular S200, S230, and S330 models--is both elegant and powerful. It features a 4-megapixel
sensor, 3x optical zoom, an improved 3.6x digital zoom, and movie mode for videos of up to three minutes.
A stainless steel shell protects the camera, while a new finish--Super Hard Cerabrite--mixes metals and
ceramics to produce a tough cool-toned exterior that is visually stunning.<p><B>Optics and Resolution
</B><br>Featuring a 4.0-megapixel CCD sensor, the PowerShot S400 delivers a wide range of
detail and color (with images up to 2,272 x 1,704 pixels) and prints beyond 11 by 14 inches. Canon's
high-quality 3x optical zoom lens (36-108mm, f/2.8-4.9) allows you to close in on the action, while the 3.6x
digital zoom allows for a combined 10.8x zoom letting you capture intimate details that might have been
missed with another camera.<p>The PowerShot S400 also features Canon's nine-point AiAF (Artificial
intelligence Auto Focus) system for focusing accuracy, shutter speeds of 15 to 1/2,000 second, and fast
sequence shooting at a rate of 2.5 frames per second (fps).<p><B>Movie Mode</B><br>
Shoot up to three minutes of MPEG video at resolutions up to 320 x 240 pixels with sound, editing controls,
and VCR-like playback. The movies aren't camcorder quality, but they're fun and convenient, and they're
perfect as e-mail attachments. The camera can also attach voice memos or sound files of up to 60 seconds
to each image.<p><B>More Features</B><br>You can select from evaluative,
center-weighted, and spot-metering modes depending on the subject matter, and can even choose to set
shutter speeds and apertures manually. An ISO range of 50 to 400 ensures practical shutter speeds in a
wide variety of lighting situations, while a multifunctional, built-in flash offers a maximum reach of 3.5 meters
in Auto ISO mode.<p>Canon's DIGIC (DIGital Imaging Core) processor ensures excellent color rendition
and white balance for every shot, as well as super-fast auto focusing, noise-free imaging, and advanced
flash exposure performance.<p> <ul> <li>1.5-inch TFT (transreflective) LCD monitor.
<li>Built-in flash with auto, on, off, manual, slow-synch, and red-eye reduction modes. <li>Shot
modes include manual, auto, and stitch assist. <li>White balance modes include daylight, cloudy, tungsten,
fluorescent, and more. <li>Histogram display for checking exposure and contrast levels in images stored
on the memory card. <li>Built-in orientation sensor automatically rotates portrait pictures, and these images
remain rotated when downloaded, saving time during in-computer image processing. </ul>
<p> <B>Storage and Transfer</B><br> Images and video are stored on CompactFlash
memory cards (Type I only) and the included 32 MB card holds approximately 27 images at the Large/Fine
setting. Files can be downloaded to either a Mac or PC via USB connectivity, which means it can be connected
to any USB-based Windows 98/Me/2000/XP and Mac OS 8.6 or later computer without installing any software.
<p><B>Printing</B><br> Canon has introduced a series of printers designed to work directly
with its lineup of digital cameras. Using these printers, no computer is required--simply connect the camera to
the printer and start printing. Printers include Canon's bubble jet direct printers S830D and S530D, and card photo
printer CP-100. Of course, photos from your camera can also be printed on any home computer system with
an inkjet printer, sent off for online processing, or simply enjoyed on your computer screen.
<p> <B>Power, Size, and Contents</B><br> The camera is powered by a rechargeable
lithium-ion battery NB-1LH (included). It measures 3.4 by 2.2 by 1.1 inches and weighs 6.5 ounces
(without battery). This package includes the PowerShot S400 digital camera, 32 MB CompactFlash card,
battery and battery charger (CB-2LS), USB and AV cables, wrist strap, and ArcSoft Camera Suite CD-ROM
and USB drivers for Windows and Mac.
</Content>
</EditorialReview>
<EditorialReview>
<Source>Product Description</Source>
<Content>The newest Digital Elph in the PowerShot line, the PowerShot S400 is both elegant and powerful.
It has a stylish two-tone metallic exterior that is complemented by a 4.0 Megapixel sensor, a 3x Canon Zoom
lens and a number of advanced features. Take it anywhere, it's ready to go!See it, use it, love it. Canon
engineers turn streamlined into spectacular with PowerShot S400 Digital ELPH, creating a stunning 4.0 megapixel
digital camera that's all about breathtaking performance and headturning good looks. Leave it to Canon to
bring you the exclusive DiGiC Imaging Processor. Cutting-edge technology delivers enhanced picture quality,
faster processing speed and improved autofocus accuracy. All with decreased power consumption. Imagine
DiGiC as your very own 24/7 photo whiz, and you'll get the idea. Right from the start - even if this is your first
digital camera - you can look forward to exceptionally brilliant images. Pictures that capture the "WOW" of life
without missing a beat. Think of PowerShot S400 Digital ELPH as a stylish, clever companion you always want
to have around.High Resolution Stylish Body - 4.0 Megapixel CCDThe PowerShot S400 has a 4.0 Megapixel CCD
Sensor, which provides enough resolution to do virtually anything with your photos. Whether you're printing out
poster size prints, or sharing your photos over the web, the S400 provides the resolution you need.
</Content>
</EditorialReview>
</EditorialReviews>
</Item>
</Items>
</ItemLookupResponse>
The Request that Generated the Response (REST)
http://webservices.amazon.com/onca/xml?Service=AWSECommerceService
&AWSAccessKeyId=[Your Access Key ID Here]
&AssociateTag=[Your Associate ID Here]
&Operation=ItemLookup
&IdType=ASIN
&ItemId=B00008OE6I
&ResponseGroup=EditorialReview