The Amazon E-Commerce Service (ECS) item operations allow you to search for and retrieve information about products listed on Amazon Web sites. These operations also allow you to find information about restaurants listed on the Amazon Web site. Further, the SimilarityLookup item operation allows you to access Amazon's large collection of information about product similarities, which can be used to enhance product recommendations and relationships in your Web site or application.
The following URL shows you where to find product IDs on the Amazon Web site. Product IDs are represented with an Amazon Standard Item Number (ASIN).
Product ID (ASIN)
In this URL, the ASIN is 0060006781.
http://www.amazon.com/exec/obidos/tg/detail/-/0060006781/