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If the customer clicks on the first image in the previous screenshot, the
equivalent of a Product Advertising API
ItemLookup
request is sent. The following page shows the elements returned by such a request and
some of the functionality implemented to move the customer to the next stage, such as
getting seller information and adding the item to a Product Advertising API
remote shopping cart.

| MediumImage element |
| Availability element |
| Title element |
| ItemLookup with Images response group |
| Author element |
| TotalItems element |
| FormattedPrice element |
| SmallImage element |
| CartAdd operation |
| SimilarityLookup |
The following figure shows the functionality not supported by Product Advertising API.