Product Advertising API
Developer Guide (API Version 2011-08-01)
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AssociateTag Parameter

An AssociateTag is an alphanumeric token distributed by Amazon that uniquely identifies an Associate. It is the means by which Amazon credits an Associate for a sale. As we will see in a later section, the AssociateTag becomes part of the PurchaseURL, which is the URL used to purchase the items in a remote shopping cart. You must include an AssociateTag in a CartCreate request.

If a request does not contain an AssociateTag, Product Advertising API returns an error.

Be careful when you specify an AssociateTag in the CartCreate request. Errors are not returned for incorrect values.