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One question a customer has after reading a customer review is how valid is the customer's review? One way to answer that question is to provide access to all of the reviewer's reviews.
The Seller response group returns the customer ID of the reviewer in the RatedBy element. To return additional reviews, use the customer ID in the CustomerContentLookup operation and include CustomerReviews as the response group, as follows:
http://ecs.amazonaws.com/onca/xml? Service=AWSECommerceService& AWSAccessKeyId=[AWS Access Key ID]& Operation=CustomerContentLookup& CustomerId=[Customer ID]& ResponseGroup=CustomerReviews
The following XML shows a snippet of the full response.
<CustomerReviews>
<TotalReviews>8</TotalReviews>
<TotalReviewPages>1</TotalReviewPages>
<Review>
<ASIN>6305692688</ASIN>
<Rating>1</Rating>
<HelpfulVotes>22</HelpfulVotes>
<TotalVotes>36</TotalVotes>
<Date>2000-02-29</Date>
<Summary>one star is indeed one too many</Summary>
<Content>Let's face facts. This is a terrible, terrible movie. We have to guess that all involved in this project are hiding. Really, I'm generally quite easy on movies, but this endless stream of uninteresting battle scenes with pointless dialogue and no discernable plot is perhaps one of the worst movies ever made. Sorry if this seems harsh, but I just don't want anyone to buy it unknowingly.</Content>
</Review>
This response shows that this reviewer has reviewed eight items. The review in this example is associated with the item whose ASIN is 6305692688, which the reviewer gave only one star. Of the 36 people who read the review, 22 said the review was helpful to them. The remainder of the review contains the date and summary of the review as well as the full text of the review.
By presenting customers with all of the reviewer's reviews, the customer can come to some understanding of the reviewer's biases.
