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In addition to presenting customer reviews, the EditorialReviews response group provides the merchant's description of an item. This information is less of a review and more of a product description. The content of the EditorialReviews response group can be displayed individually as part of an ItemLookup, ItemSearch, ListLookup, or SimilarityLookup request. Also, the editorial review is returned in the "Product Description" section on the DetailPageURL web page, as shown in the following figure.
For books, Editorial Reviews is a separate listing on the DetailPageURL web page. For example,
The following XML snippet shows part of the equivalent Amazon Associates Web Service EditorialReview response.
<EditorialReview> <Source>Bookwire, April 07, 2006</Source> <Content>——Rich characters, unexpected plot development,and underlying themes of hope, lofty ideals, educational excellence, and historical pride.</Content> </EditorialReview>
The Editorial Reviews section also contains the author's description of the book.
